The four f's of magazine design
- Format - Design choices that are continuous in every issue. They define the overall look and feel of the magazine. These can include the logo, cover lines, size of the magazine, department headers and other things that can look similar in every issue.
- Formula - This is known as the editorial content ( i.e. what's in the mag) The types of article, their length, departments in the front and back of the book ( sections that are in the mag each time) all contribute to the formula.
- Frame - The frame is the standard size for outer page margins and gutters. Depending on the magazine purchased, some will vary the width throughout pages and others will keep it the same each time. The rule for using margins establishes consistency from issue to issue.
- Function - The function is quite simply, what a magazine is trying to achieve and the message its trying to send.
Consistency - Magazine should be the same from edition to edition
Unity - Should be a united theme throughout editions
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