Monday, 14 November 2016

Are music magazines doomed?

Yes

  • People are not like to pay for information they can get for free
  • Magazines can't respond as quickly as the internet can respond
  • Magazines don't fit with our multi - tasking world
  • We like to use convergent devices (e.g. iPads, phones, etc.)
  • We like to access information at anytime, anywhere
  • Magazines need high sales and high advertising revenue, making them very expensive to produce
No

  • Steve Auckland Metro Publishing told InPublishing. "90% plus of our money is coming from print"
  • Diane Kenwood,IPC: "There is still a lot of money to be made from the sale of magazines: £2 billion worth are purchased every year, 2.6 million of them are sold in the UK every day. They're read by 87% of the British population"
  • It can be hard to monetise the internet. It is especially hard to get people to subscribe to online magazines/newspapers, e.g. The Sun
  • Many things have been predicted to be doomed (cinemas with the advert of TV, radio with the advent of breakfast TV...) But they are still here!

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