Psychographics - My target audience for Indie music are likely to:
- Be a student
- Enjoy spending time with friends and going to gigs
- Own an IPod and listen to music on the go
- Enjoy music and is a big part of their life
- Wear skinny jeans, checked shirts, plimsolls, converse, vans
- Likely to play an instrument like a guitar or drums (bass)
- Use sites like tumblr
- May drink alcohol and smoke
- Likely to enjoy indie films as well
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