Youth culture

Dictionary definition: Youth culture is the way adolescents live, and the norms, values, and practices they share.

This can include things such as beliefs, behaviour, styles and interests. Many adolescents believe that clothes, popular music, sports, vocabulary, and dating set them apart from each other and it gives everyone their own individuality. However, some people argue whether the whole idea of youth culture exists because they say they share the same culture as their parents and this makes having their own separate culture unbelievable.

The Penumbra Effect

The Penumbra Effect in media is the amount of unexpected audience that doesn't fit into the general audience of that genre. A niche magazine could have a Penumbra Effect where the magazine has been targeted specifically and carefully at a group of people but there still ends up being a small amount of people that don't fit into that.

Music magazines from different era's

Moodboard of places for my magazine genre

Key things that make a good cover design

• Exaggeration is always useful but you should know what to exaggerate in every issue and it should remain within your concept and style.
• Each cover needs one headline that will pop out. In size, in color, in attitude.
• Cover page should always have a focus point. Something that can draw the eye of the reader.
• Rule of thirds
• Masthead should be clear and main focus point usually. Needs to stand out.
• Photography and images sell the magazine so they must be good quality and of people that the public can relate to.
• Give an answer to all your questions.
• The biggest cover line should appeal to the biggest section of your target readers.
• Use numbers when possible because this shows there is a lot in the magazine. For example, "22 top tips for..."
• For smaller cover lines, preferably go with black text or white if the background is dark. For bigger ones use colours.
• Main colour has to be different than the one in the previous issue. Buyers may mistakenly replace the new issue with the old one and not buy it.

Top of the pops magazine cover analysis - How does it appeal to it's T.A?

National Readership Survey

The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey looks at Britain's most popular and major news brand's and magazines covering the size and nature of the audiences they achieve.

NRS PADD:

Print And Digital Data

A fusion of NRS print data and comScore digital data

A single database for planning across print and digital platforms of NRS publisher brands

Led by requirement from our stakeholders for NRS to represent the expanding reach of publisher  brands through non-print platforms

Various possible solutions assessed

The favoured approach was a partnership with an established provider of online audience data

PADD will provide full data for profiling and targeting and focus on which websites a publications readers visit.