Thursday, 13 October 2016

Key things that make a good cover design

  • Exaggeration is always useful but you should know what to exaggerate in every issue and it should remain within your concept and style.
  • Each cover needs one headline that will pop out. In size, in color, in attitude.
  • Cover page should always have a focus point. Something that can draw the eye of the reader.
  • Rule of thirds
  • Masthead should be clear and main focus point usually. Needs to stand out.
  • Photography and images sell the magazine so they must be good quality and of people that the public can relate to.
  • Give an answer to all your questions.
  • The biggest cover line should appeal to the biggest section of your target readers.
  • Use numbers when possible because this shows there is a lot in the magazine. For example, "22 top tips for..."
  • For smaller cover lines, preferably go with black text or white if the background is dark. For bigger ones use colours.
  • Main colour has to be different than the one in the previous issue. Buyers may mistakenly replace the new issue with the old one and not buy it.

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