- Exaggeration is always useful but you should know what to exaggerate in every issue and it should remain within your concept and style.
- Each cover needs one headline that will pop out. In size, in color, in attitude.
- Cover page should always have a focus point. Something that can draw the eye of the reader.
- Rule of thirds
- Masthead should be clear and main focus point usually. Needs to stand out.
- Photography and images sell the magazine so they must be good quality and of people that the public can relate to.
- Give an answer to all your questions.
- The biggest cover line should appeal to the biggest section of your target readers.
- Use numbers when possible because this shows there is a lot in the magazine. For example, "22 top tips for..."
- For smaller cover lines, preferably go with black text or white if the background is dark. For bigger ones use colours.
- Main colour has to be different than the one in the previous issue. Buyers may mistakenly replace the new issue with the old one and not buy it.
Thursday, 13 October 2016
Key things that make a good cover design
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