The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
The survey looks at Britain's most popular and major news brand's and magazines covering the size and nature of the audiences they achieve.
NRS PADD:
Print And Digital Data
A fusion of NRS print data and comScore digital data
A single database for planning across print and digital platforms of NRS publisher brands
Led by requirement from our stakeholders for NRS to represent the expanding reach of publisher brands through non-print platforms
Various possible solutions assessed
The favoured approach was a partnership with an established provider of online audience data
PADD will provide full data for profiling and targeting and focus on which websites a publications readers visit.
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