Quantitative - Data - statistics and numbers
Primary - Research you conducted yourself
Secondary - Using existing research
So far I have used mostly secondary data because it was easier and much faster to produce, however I think I should also include more primary data as its more accurate as I have found it out myself.
Advantages and disadvantages of primary data:
- Data is more reliable as its came from them
- Relates directly to persons research
- Expensive to collect the data
- Takes a long time to process information
Advantages and disadvantages of secondary data:
- Saves time
- Accessibility
- Saves money
- Lack of control over data quality
- Inappropriateness of data
No comments:
Post a Comment